Fingerprint
Dive into the research topics of 'Working consumers: Co-creation of brand identity, consumer identity and brand community identity'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Working consumers: Co-creation of brand identity, consumer identity and brand community identity
Iain Black, Cleopatra Veloutsou
Research output: Contribution to journal › Article › peer-review
236
Citations
(Scopus)
1702
Downloads
(Pure)