Woke Awareness for Sustainability

Elaine L. Ritch; Julie McColl

doi:10.1108/978-1-83909-554-220211013

Woke Awareness for Sustainability

Elaine L. Ritch, Julie McColl

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of: • How sustainability messages have diffused into mainstream discourse? • The role of behavioural economics, specifically nudge theory, in encouraging sustainable behaviours. • The visual elements in marketing that support nudge theory. • How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Publisher	Emerald Publishing Limited
Pages	155-170
Number of pages	16
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211013
Publication status	Published - 1 Mar 2021

Keywords

behavioural economics
choice architecture
nudge theory
sustainability
Woke

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-83909-554-220211013

Cite this

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Woke Awareness for Sustainability

Abstract

Keywords

ASJC Scopus subject areas

Access to Document

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