Woke Awareness for Sustainability

Elaine L. Ritch, Julie McColl

    Research output: Chapter in Book/Report/Conference proceedingChapter

    1 Citation (Scopus)


    By the end of this chapter, you should be able to demonstrate an understanding of: • How sustainability messages have diffused into mainstream discourse? • The role of behavioural economics, specifically nudge theory, in encouraging sustainable behaviours. • The visual elements in marketing that support nudge theory. • How businesses are aligning with consumer concern for sustainability to illustrate their ‘wokeness’ to social issues.

    Original languageEnglish
    Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
    PublisherEmerald Publishing Limited
    Number of pages16
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    Publication statusPublished - 1 Mar 2021


    • behavioural economics
    • choice architecture
    • nudge theory
    • sustainability
    • Woke

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)


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