Why is sustainability so important?

Mark von Rosing, Lesley Shepperson, Ulrik Foldager, Wim Laurier, Hanka Czichos, Harald Arnold, Muhammad Yousaf, Alexa Fisseau, Julien Pinto, Harald W. J. Spiegel, Neil Kemp, Bonnie S. Urquhart, Dickson Hunja Muhita, Victor Abele, A. K. Shyam, Abdul Rahman Abdel Razek, Adam D. M. Svendsen, Aditya Solomon, Ajab Khan, Ali Saleh AlshebamiAnnista Wijayanayake, Anthony Dicks, Carsten Hellmich, Christian van Husen, Daniela Fehrenbach, David Coloma Guerrero, Dona Hiruni Hansinie Niwunhella, Falk Alexander Schmidt, Hapu Arachchige Inusha Udakanjalee, Jakkie Cilliers, Joachim Schmider, Jörg Warm, José Manuel González-Páramo, H. Kent Baker, Kottala Sri Yogi, Kouassi Yeboua, María José Álvarez Gil, Muhammad Mumtaz Khan, Nurazlan Iskandar B. Zakaria, Priya Solomon, Ricky Zwingenberg, Shujaat Mubarik, Stellah Kwasi, Sumudu Atapattu, Susanne Seibert, Taran Kaur, Ulf Schade, Wahab Ali, Wangchuk Chungyalpa

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

Sustainability has become a buzzword in the business world, with more and more organizations claiming to be eco-friendly and socially responsible. While this is undoubtedly a positive development, the reality is that many organizations still struggle to embrace sustainability as a core value. The main hurdles for organization’s sustainability are numerous and complex, ranging from perceived trade-offs between profitability and environmental responsibility to an absence of incentives for sustainable practices. As organizations strive to reduce their impact on the environment and society, sustainability is becoming increasingly important as a strategic issue and topic for substantial innovation. In this chapter, we'll explore why sustainability should be at the forefront of your organization's priorities, how it can positively affect operating profits, increase productivity and profitability while reducing pollution and conserving natural resources like water and energy.

Original languageEnglish
Title of host publicationThe Sustainability Handbook, Volume 1
Subtitle of host publicationThe Body of Knowledge around Substantial Sustainability Innovation
PublisherElsevier
Pages3-7
Number of pages5
ISBN (Electronic)9780323901116
ISBN (Print)9780443337543
DOIs
Publication statusPublished - 2025

Keywords

  • Sustainability
  • Sustainability drivers
  • Sustainability importance
  • Sustainability practices

ASJC Scopus subject areas

  • General Social Sciences

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