Who are you trying to fool? Consumers reactions to involuntary loss of possession

Iain Black

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - 2006
    EventAcademy of Marketing Conference 2006 - London, United Kingdom
    Duration: 4 Jul 2006 → 6 Jul 2006

    Conference

    ConferenceAcademy of Marketing Conference 2006
    Country/TerritoryUnited Kingdom
    CityLondon
    Period4/07/06 → 6/07/06

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