Who are you trying to fool? Consumers reactions to involuntary loss of possession

Iain Black

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2006
    EventAcademy of Marketing Conference 2006 - London, United Kingdom
    Duration: 4 Jul 20066 Jul 2006

    Conference

    ConferenceAcademy of Marketing Conference 2006
    CountryUnited Kingdom
    CityLondon
    Period4/07/066/07/06

    Cite this

    Black, I. (2006). Who are you trying to fool? Consumers reactions to involuntary loss of possession. Paper presented at Academy of Marketing Conference 2006, London, United Kingdom.