What people think about cloning? Social representation of this technique and its associated emotions

This study explores the social representations of cloning taking in consideration a series of associated emotions and the subjects' level of religiosity. The participants in our study consisted of 356 subjects of different ages and professions. The data collection included four tasks for the subjects to fill in. First, they had to fill in a free task association: starting from the stimulus-word "cloning" they had to associate five words or expressions, and then rank these five words according to their importance. The second task required polarity association for each of the expressions; thus, the subjects had to evaluate them as positive, negative or neutral in relation to "cloning". The third task was a questionnaire evaluating the level of religiosity (28 items). The last task included a list of 35 emotions (positive as well as negative) which subjects had to associate on a scale from 1 to 10 with the bio-medical procedure of cloning. The data analysis was focused on comparing the different groups defined in relation to the level of religiosity, affective polarity, age and level of education. We used the prototipicality technique, developed in the framework of the social representation's theory, in order to identify the elements of the social representations of cloning belonging to the previously mentioned variables.