What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures

Yvonne McLaren

What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures

Yvonne McLaren

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect
Pages	51-63
Number of pages	13
Publication status	Published - 2000

Cite this

@inbook{5ef890f0a05047f08b7fc9c606d8ac8d,

title = "What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures",

author = "Yvonne McLaren",

year = "2000",

language = "English",

isbn = "1841500372",

pages = "51--63",

booktitle = "in J. Cannon, P. Obder de Baubeta and R Warner (eds.) {"}Advertising and Identity in Europe: The I of the Beholder{"} Intellect",

}

What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures. / McLaren, Yvonne.
in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect. 2000. p. 51-63.

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures

AU - McLaren, Yvonne

PY - 2000

Y1 - 2000

M3 - Chapter

SN - 1841500372

SP - 51

EP - 63

BT - in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect

ER -