Original language | English |
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Title of host publication | in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect |
Pages | 51-63 |
Number of pages | 13 |
Publication status | Published - 2000 |
What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures
Research output: Chapter in Book/Report/Conference proceeding › Chapter