| Original language | English |
|---|---|
| Title of host publication | in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect |
| Pages | 51-63 |
| Number of pages | 13 |
| Publication status | Published - 2000 |
What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures
Research output: Chapter in Book/Report/Conference proceeding › Chapter