What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationin J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect
    Pages51-63
    Number of pages13
    Publication statusPublished - 2000

    Cite this

    McLaren-Hankin, Y. (2000). What makes a promotional brochure persuasive? A contrastive analysis of writer self-reference in a corpus of French and English promotional brochures. In in J. Cannon, P. Obder de Baubeta and R Warner (eds.) "Advertising and Identity in Europe: The I of the Beholder" Intellect (pp. 51-63)