What and who is an Antarctic ambassador?

Karen A. Alexander*, Daniela Liggett, Elizabeth Leane, Hanne E. F. Nielsen, Jennifer L. Bailey, Madeline J. Brasier, Marcus Haward

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

15 Citations (Scopus)


The term Antarctic ambassadorship is increasingly used to represent an individual's connection to Antarctica and their subsequent advocacy. However, there is little clarity regarding the concept. To address this, we combined a literature review with an expert elicitation workshop. We argue that (i) the concept of Antarctic ambassador has been understood in myriad ways; (ii) Antarctic ambassadors have a connection to, knowledge of and passion for Antarctica; (iii) they also have a commitment to defending and advancing Antarctic values and (iv) Antarctic ambassadorship is about more than advocacy. We propose the first comprehensive definition of Antarctic ambassadorship. We hope this will provide a cornerstone upon which future research, and a more informed governance of Antarctic tourism, can be built.

Original languageEnglish
Pages (from-to)497-506
Number of pages10
JournalPolar Record
Issue number6
Publication statusPublished - Nov 2019


  • Ambassadorship
  • Antarctic ambassador
  • Antarctica
  • Stewardship
  • Tourism

ASJC Scopus subject areas

  • Geography, Planning and Development
  • Ecology
  • General Earth and Planetary Sciences


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