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Wal-Mart Stores Inc. in Europe

  • John Fernie

    Research output: Chapter in Book/Report/Conference proceeding › Chapter

    Original languageEnglish
    Title of host publicationin McAuley, A., International Marketing: Consumably Globally, Thinking Locally, John Wiley & Sons, Ltd., Chichester,
    Pages310-315
    Number of pages6
    Publication statusPublished - 2001

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