| Original language | English |
|---|---|
| Title of host publication | in McAuley, A., International Marketing: Consumably Globally, Thinking Locally, John Wiley & Sons, Ltd., Chichester, |
| Pages | 310-315 |
| Number of pages | 6 |
| Publication status | Published - 2001 |
Wal-Mart Stores Inc. in Europe
John Fernie
Research output: Chapter in Book/Report/Conference proceeding › Chapter