Wal-Mart in Europe: Prospects for the UK

Stephen J. Arnold, John Fernie

    Research output: Contribution to journalArticle

    42 Citations (Scopus)

    Abstract

    The purpose of this paper is to assess the long-term opportunity (or lack thereof) for Wal-Mart in the UK. Wal-Mart is the world's largest retailer and the UK market offers a logical next step following Wal-Mart's 1997 entry into the European market via Germany. Retail internationalisation is discussed and how Wal-Mart might enter the UK market. Wal-Mart's North American growth is attributed to a unique organisational culture, low cost operating procedures and a significant consumer impact related to the determinant low price, assortment, service and community support store choice attributes. These attributes are discussed in a UK context and conclude that the UK workforce would respond positively to the front-line empowerment of the "Wal-Mart Way". UK consumers also would support the unique Wal-Mart retail proposition. In terms of efficient supply chains, however, Wal-Mart will not offer any significant competitive advantage over UK retailers.

    Original languageEnglish
    Pages (from-to)416-432
    Number of pages17
    JournalInternational Marketing Review
    Volume17
    Issue number4-5
    Publication statusPublished - 2000

    Keywords

    • Globalization
    • International marketing
    • Retailing
    • Stores
    • United kingdom

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  • Cite this

    Arnold, S. J., & Fernie, J. (2000). Wal-Mart in Europe: Prospects for the UK. International Marketing Review, 17(4-5), 416-432.