Using couples in sexual appeals. Is relevance relevant?

Iain Black, P Morton

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2008
    Event37th European Marketing Academy Conference - Brighton, United Kingdom
    Duration: 27 May 200830 May 2008

    Conference

    Conference37th European Marketing Academy Conference
    Country/TerritoryUnited Kingdom
    CityBrighton
    Period27/05/0830/05/08

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