Using couples in sexual appeals. Is relevance relevant?

Iain Black, P Morton

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - 2008
    Event37th European Marketing Academy Conference - Brighton, United Kingdom
    Duration: 27 May 200830 May 2008

    Conference

    Conference37th European Marketing Academy Conference
    CountryUnited Kingdom
    CityBrighton
    Period27/05/0830/05/08

    Cite this

    Black, I., & Morton, P. (2008). Using couples in sexual appeals. Is relevance relevant?. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.
    Black, Iain ; Morton, P. / Using couples in sexual appeals. Is relevance relevant?. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.
    @conference{ff32c02607bb481bbe8741a5d3375a01,
    title = "Using couples in sexual appeals. Is relevance relevant?",
    author = "Iain Black and P Morton",
    year = "2008",
    language = "English",
    note = "37th European Marketing Academy Conference ; Conference date: 27-05-2008 Through 30-05-2008",

    }

    Black, I & Morton, P 2008, 'Using couples in sexual appeals. Is relevance relevant?' Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom, 27/05/08 - 30/05/08, .

    Using couples in sexual appeals. Is relevance relevant? / Black, Iain; Morton, P.

    2008. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.

    Research output: Contribution to conferencePaper

    TY - CONF

    T1 - Using couples in sexual appeals. Is relevance relevant?

    AU - Black, Iain

    AU - Morton, P

    PY - 2008

    Y1 - 2008

    M3 - Paper

    ER -

    Black I, Morton P. Using couples in sexual appeals. Is relevance relevant?. 2008. Paper presented at 37th European Marketing Academy Conference, Brighton, United Kingdom.