Using an Analytic Hierarchy Process in Advertising Creativity

Mark Davies

Research output: Contribution to journal › Article

Original language	English
Pages (from-to)	100-108
Number of pages	9
Journal	Creativity and Innovation Management
Volume	9
Issue number	2
Publication status	Published - 2000

Cite this

@article{73a071190bb6429da7be41480fd0cdd2,

title = "Using an Analytic Hierarchy Process in Advertising Creativity",

author = "Mark Davies",

year = "2000",

language = "English",

volume = "9",

pages = "100--108",

journal = "Creativity and Innovation Management",

issn = "0963-1690",

publisher = "John Wiley and Sons Ltd",

number = "2",

}