Using an Analytic Hierarchy Process in Advertising Creativity

Mark Davies

    Research output: Contribution to journalArticle

    Original languageEnglish
    Pages (from-to)100-108
    Number of pages9
    JournalCreativity and Innovation Management
    Volume9
    Issue number2
    Publication statusPublished - 2000

    Cite this

    @article{73a071190bb6429da7be41480fd0cdd2,
    title = "Using an Analytic Hierarchy Process in Advertising Creativity",
    author = "Mark Davies",
    year = "2000",
    language = "English",
    volume = "9",
    pages = "100--108",
    journal = "Creativity and Innovation Management",
    issn = "0963-1690",
    publisher = "John Wiley and Sons Ltd",
    number = "2",

    }

    Using an Analytic Hierarchy Process in Advertising Creativity. / Davies, Mark.

    In: Creativity and Innovation Management, Vol. 9, No. 2, 2000, p. 100-108.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - Using an Analytic Hierarchy Process in Advertising Creativity

    AU - Davies, Mark

    PY - 2000

    Y1 - 2000

    M3 - Article

    VL - 9

    SP - 100

    EP - 108

    JO - Creativity and Innovation Management

    JF - Creativity and Innovation Management

    SN - 0963-1690

    IS - 2

    ER -