Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers

Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution

Original language	English
Title of host publication	Marketing
Editors	Roger Kerin, Eric Berkowitz, William Rudelius, Steven Hartley
Place of Publication	Sydney
Publisher	McGraw-Hill
Edition	8th
ISBN (Print)	0071116087, 978-0071116084
Publication status	Published - 2006

Cite this

@inbook{2c82b30587ac4565b6f1a80e5d1cfde3,

title = "Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers",

author = "Iain Black",

year = "2006",

language = "English",

isbn = "0071116087",

editor = "Kerin, \{ Roger\} and Eric Berkowitz and William Rudelius and Steven Hartley",

booktitle = "Marketing",

publisher = "McGraw-Hill",

edition = "8th",

}