Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers

Iain Black

    Research output: Chapter in Book/Report/Conference proceedingOther chapter contribution

    Original languageEnglish
    Title of host publicationMarketing
    Editors Roger Kerin, Eric Berkowitz, William Rudelius, Steven Hartley
    Place of PublicationSydney
    PublisherMcGraw-Hill
    Edition8th
    ISBN (Print)0071116087, 978-0071116084
    Publication statusPublished - 2006

    Cite this

    Black, I. (2006). Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers. In R. Kerin, E. Berkowitz, W. Rudelius, & S. Hartley (Eds.), Marketing (8th ed.). McGraw-Hill.