Original language | English |
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Title of host publication | Marketing |
Editors | Roger Kerin, Eric Berkowitz, William Rudelius, Steven Hartley |
Place of Publication | Sydney |
Publisher | McGraw-Hill |
Edition | 8th |
ISBN (Print) | 0071116087, 978-0071116084 |
Publication status | Published - 2006 |
Understanding your customer and working to retaining them: Qantas and their very, very frequent flyers
Iain Black
Research output: Chapter in Book/Report/Conference proceeding › Other chapter contribution