Trust Between Clients and Their Advertising Agencies: Continuities in Performance Theory, Globalization and Sustainable Development

Mark Davies, Prof M Prince

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages167-169
    Number of pages3
    Publication statusPublished - May 2004
    EventNEBAA International Conference - Southern Connecticut State University, New Haven, Connecticut, United States
    Duration: 14 May 200415 May 2004

    Conference

    ConferenceNEBAA International Conference
    CountryUnited States
    CityNew Haven, Connecticut
    Period14/05/0415/05/04

    Cite this

    Davies, M., & Prince, P. M. (2004). Trust Between Clients and Their Advertising Agencies: Continuities in Performance Theory, Globalization and Sustainable Development. 167-169. Paper presented at NEBAA International Conference, New Haven, Connecticut, United States.