Translation and Interpretation in Cross-Cultural Business Workplace Practices

Min-Hsiu Liao; Pedro Castillo Ortiz; Jemina Napier; Kester Newill

doi:10.1007/978-3-031-42320-8_13

Translation and Interpretation in Cross-Cultural Business Workplace Practices

Min-Hsiu Liao^*, Pedro Castillo Ortiz, Jemina Napier, Kester Newill

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Abstract

International business is conducted in multilingual environments, necessitating a variety of translating and interpreting (T&I) activities. It is crucial that companies planning to successfully expand into a different linguistic community consider the relationship between language and culture because the costs of making mistakes can be high. We have all heard anecdotes about how poorly translated brand names or company slogans have caused unintended offence or hilarity in the target market. In this chapter, we are going to learn about what T&I is, different types of T&I activities, and how they play a significant role in the business context.

Original language	English
Title of host publication	Intercultural Issues in the Workplace
Subtitle of host publication	Leadership, Communication and Trust
Editors	Aikaterini Strani, Kerstin Pfeiffer
Publisher	Palgrave Macmillan
Pages	193–208
Number of pages	16
ISBN (Electronic)	9783031423208
ISBN (Print)	9783031423192
DOIs	https://doi.org/10.1007/978-3-031-42320-8_13
Publication status	Published - 22 Dec 2023

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10.1007/978-3-031-42320-8_13

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title = "Translation and Interpretation in Cross-Cultural Business Workplace Practices",

abstract = "International business is conducted in multilingual environments, necessitating a variety of translating and interpreting (T&I) activities. It is crucial that companies planning to successfully expand into a different linguistic community consider the relationship between language and culture because the costs of making mistakes can be high. We have all heard anecdotes about how poorly translated brand names or company slogans have caused unintended offence or hilarity in the target market. In this chapter, we are going to learn about what T&I is, different types of T&I activities, and how they play a significant role in the business context.",

author = "Min-Hsiu Liao and {Castillo Ortiz}, Pedro and Jemina Napier and Kester Newill",

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language = "English",

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Translation and Interpretation in Cross-Cultural Business Workplace Practices. / Liao, Min-Hsiu; Castillo Ortiz, Pedro; Napier, Jemina et al.
Intercultural Issues in the Workplace: Leadership, Communication and Trust. ed. / Aikaterini Strani; Kerstin Pfeiffer. Palgrave Macmillan, 2023. p. 193–208.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - Translation and Interpretation in Cross-Cultural Business Workplace Practices

AU - Liao, Min-Hsiu

AU - Castillo Ortiz, Pedro

AU - Napier, Jemina

AU - Newill, Kester

PY - 2023/12/22

Y1 - 2023/12/22

N2 - International business is conducted in multilingual environments, necessitating a variety of translating and interpreting (T&I) activities. It is crucial that companies planning to successfully expand into a different linguistic community consider the relationship between language and culture because the costs of making mistakes can be high. We have all heard anecdotes about how poorly translated brand names or company slogans have caused unintended offence or hilarity in the target market. In this chapter, we are going to learn about what T&I is, different types of T&I activities, and how they play a significant role in the business context.

AB - International business is conducted in multilingual environments, necessitating a variety of translating and interpreting (T&I) activities. It is crucial that companies planning to successfully expand into a different linguistic community consider the relationship between language and culture because the costs of making mistakes can be high. We have all heard anecdotes about how poorly translated brand names or company slogans have caused unintended offence or hilarity in the target market. In this chapter, we are going to learn about what T&I is, different types of T&I activities, and how they play a significant role in the business context.

U2 - 10.1007/978-3-031-42320-8_13

DO - 10.1007/978-3-031-42320-8_13

M3 - Chapter (peer-reviewed)

SN - 9783031423192

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BT - Intercultural Issues in the Workplace

A2 - Strani, Aikaterini

A2 - Pfeiffer, Kerstin

PB - Palgrave Macmillan

ER -

Translation and Interpretation in Cross-Cultural Business Workplace Practices

Abstract

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