Abstract
The article synthesises previous work on non-market strategy and draws upon literature from across the social sciences to offer a typology of international non-market strategies (INMS). The intent is to recognise the importance of international market strategies in establishing and sustaining an overseas market presence and that these strategies can be classified to a limited number of types using a legitimisation-articulation framework.
| Original language | English |
|---|---|
| Type | Paper |
| Media of output | academic edu |
| Number of pages | 20 |
| Publication status | Published - 30 Sept 2014 |