Towards a typology of international non-market strategies’

    Research output: Other contribution


    The article synthesises previous work on non-market strategy and draws upon literature from across the social sciences to offer a typology of international non-market strategies (INMS). The intent is to recognise the importance of international market strategies in establishing and sustaining an overseas market presence and that these strategies can be classified to a limited number of types using a legitimisation-articulation framework.
    Original languageEnglish
    Media of outputacademic edu
    Number of pages20
    Publication statusPublished - 30 Sept 2014


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