Towards a typology of international non-market strategies’

Research output: Other contribution

Abstract

The article synthesises previous work on non-market strategy and draws upon literature from across the social sciences to offer a typology of international non-market strategies (INMS). The intent is to recognise the importance of international market strategies in establishing and sustaining an overseas market presence and that these strategies can be classified to a limited number of types using a legitimisation-articulation framework.
Original languageEnglish
TypePaper
Media of outputacademic edu
Number of pages20
Publication statusPublished - 30 Sep 2014

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