Towards a typology of international non-market strategies’

    Research output: Other contribution

    Abstract

    The article synthesises previous work on non-market strategy and draws upon literature from across the social sciences to offer a typology of international non-market strategies (INMS). The intent is to recognise the importance of international market strategies in establishing and sustaining an overseas market presence and that these strategies can be classified to a limited number of types using a legitimisation-articulation framework.
    Original languageEnglish
    TypePaper
    Media of outputacademic edu
    Number of pages20
    Publication statusPublished - 30 Sep 2014

    Fingerprint

    Dive into the research topics of 'Towards a typology of international non-market strategies’'. Together they form a unique fingerprint.

    Cite this