Toward a new paradigm in marketing thought: the contributions of next generation academics to marketing and consumer research

Linda Price, Ekant Veer, Russell Belk, Jeff Tanner, Isabelle Frochot, Markus Geisler, Robin Canniford, Babak Taheri, Chouki Sfandla

    Research output: Contribution to conferenceOther

    Original languageEnglish
    Publication statusPublished - 2012
    Event2012 Asia-Pacific Association for Consumer Research Conference - Queenstown, New Zealand
    Duration: 6 Jul 20128 Jul 2012

    Conference

    Conference2012 Asia-Pacific Association for Consumer Research Conference
    Abbreviated titleAPACR 2012
    CountryNew Zealand
    CityQueenstown
    Period6/07/128/07/12

    Cite this

    Price, L., Veer, E., Belk, R., Tanner, J., Frochot, I., Geisler, M., Canniford, R., Taheri, B., & Sfandla, C. (2012). Toward a new paradigm in marketing thought: the contributions of next generation academics to marketing and consumer research. 2012 Asia-Pacific Association for Consumer Research Conference, Queenstown, New Zealand.