"To legislate or not to legislate": A comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Calin Gurau; Ashok Ranchhod; Claire Gauzente

doi:10.1108/07363760310506184

"To legislate or not to legislate": A comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Calin Gurau, Ashok Ranchhod, Claire Gauzente

Research output: Contribution to journal › Literature review › peer-review

33 Citations (Scopus)

Abstract

The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying patterns, providing a detailed behavioural profile. The collection and use of the data is regulated differently in the European Union and the USA. While Europe considers it important to implement formal legislation for the protection of customers' privacy rights, the US authorities consider privacy policy to be determined through voluntary regulation by industry. Considering these different approaches, the present study explores and compares the privacy/personalisation dimensions of French, British and US Web sites.

Original language	English
Pages (from-to)	652-664
Number of pages	13
Journal	Journal of Consumer Marketing
Volume	20
Issue number	7
DOIs	https://doi.org/10.1108/07363760310506184
Publication status	Published - 2003

Keywords

Consumers
France
Internet
Privacy
United Kingdom
United States of America

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10.1108/07363760310506184

Cite this

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abstract = "The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying patterns, providing a detailed behavioural profile. The collection and use of the data is regulated differently in the European Union and the USA. While Europe considers it important to implement formal legislation for the protection of customers' privacy rights, the US authorities consider privacy policy to be determined through voluntary regulation by industry. Considering these different approaches, the present study explores and compares the privacy/personalisation dimensions of French, British and US Web sites.",

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PY - 2003

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AB - The trade off between customer privacy and Web site personalisation is currently moving to the forefront of academic and practical debate in marketing. The new Internet applications allow marketers to develop detailed customer databases where personal information is connected with buying patterns, providing a detailed behavioural profile. The collection and use of the data is regulated differently in the European Union and the USA. While Europe considers it important to implement formal legislation for the protection of customers' privacy rights, the US authorities consider privacy policy to be determined through voluntary regulation by industry. Considering these different approaches, the present study explores and compares the privacy/personalisation dimensions of French, British and US Web sites.

KW - Consumers

KW - France

KW - Internet

KW - Privacy

KW - United Kingdom

KW - United States of America

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ER -

"To legislate or not to legislate": A comparative exploratory study of privacy/personalisation factors affecting French, UK and US Web sites

Abstract

Keywords

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