The Case Study section of the International Journal of Entrepreneurship and Innovation serves two purposes. First, the case studies presented are concerned with problematical issues that are pertinent to students of entrepreneurship. Thus they constitute appropriate teaching and learning vehicles on a variety of postgraduate and undergraduate programmes. Each case study is accompanied by a set of guidelines for the use of tutors. Second, it is envisaged that those engaged in entrepreneurial activities will find the cases both interesting and useful. This case addresses the success of a particular type of business: a British microbrewery. The case focuses on the decisions made by the business owners, and on how these decisions have helped them to achieve growth and success. They believe their success has been the result of luck; however, there is evidence of good decision making and planning. This case can help students consider the importance of good decision making and forward planning from the early stages of starting a business. The study questions can help them consider the reasons behind decisions, with a view to increasing their understanding of the importance of always thinking about the next stage in business. The case introduces Thornbridge Brewery in Bakewell, Derbyshire, which has successfully diversified into a strong food and drink business. The owners describe their success as 'serendipity', but have used their business experience to ensure they have taken advantage of the opportunities that have arisen for them to expand and grow.
|Number of pages||5|
|Journal||International Journal of Entrepreneurship and Innovation|
|Publication status||Published - 2015|
- Motivation and attitudes
ASJC Scopus subject areas
- Business and International Management
- Management of Technology and Innovation