Abstract
This paper highlights the role of corporate visual identity (CVI) as a competitive tool in the modern business organisation. The reviewed scholarship addresses the essence of CVI, the importance of effective CVI management, and the pragmatic CVI components which are used to appeal to stakeholders. The article raises implications for professionals in the areas of graphic design, branding, corporate image management, brand design management and business strategy.
| Original language | English |
|---|---|
| Pages (from-to) | 105-112 |
| Number of pages | 8 |
| Journal | International Journal of Management and Applied Science |
| Volume | 9 |
| Issue number | 4 |
| Publication status | Published - Apr 2023 |
Keywords
- corporate visual identity
- visual identity
- competitiveness
- market
- branding
- design
- graphic design
