The use of websites as a digital marketing communication channel: a case of B2B SMEs

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the 52nd Academy of Marketing Conference
Publication status	Published - 2019
Event	52nd Academy of Marketing Conference - London, United Kingdom Duration: 2 Jul 2019 → 4 Jul 2019

Conference	52nd Academy of Marketing Conference
Abbreviated title	AM2019
Country/Territory	United Kingdom
City	London
Period	2/07/19 → 4/07/19

Cite this

@inproceedings{1852990197f74909ac1f3c5b1ad49fa9,

title = "The use of websites as a digital marketing communication channel: a case of B2B SMEs",

author = "Justina Setkute and Simone Kurtzke",

year = "2019",

language = "English",

isbn = "978-1-5272-4262-3",

booktitle = "Proceedings of the 52nd Academy of Marketing Conference",

note = " 52nd Academy of Marketing Conference , AM2019 ; Conference date: 02-07-2019 Through 04-07-2019",

}