In recent years there has been a growing interest in the research community in the utilisation of alternative data models that abandon the relational record storage and manipulation structure. The authors have already reported experimental considerations of the behaviour of n-ary Relational, Binary-Relational, Associative and Transrelational models within the context of Data Warehousing , ,  to address issues of storage efficiency and combinatorial explosion through data repetition. In this paper we present the results obtained during the industrial usage of Binary-Relational model based DBMS within a reference architectural configuration. These industrial results are similar to the ones obtained during the experimental stage of this research at the University laboratory  where improvements on query speed, data load and considerable reductions on disk space are achieved. These industrial tests considered a wide set of industries: Manufacturing, Government, Retail, Telecommunications and Finance. © 2009 Springer Berlin Heidelberg.