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The Use of Focus Groups in Questionnaire Design for Facilitating Marketing

  • Mark Davies
  • , M Prince

    Research output: Contribution to conference › Paper › peer-review

    Original languageEnglish
    Publication statusPublished - Dec 2003
    EventGlobal Trends, Academy of Business Administration - Puerto Vallarta, Mexico
    Duration: 18 Dec 2003 → 23 Dec 2003

    Conference

    ConferenceGlobal Trends, Academy of Business Administration
    Country/TerritoryMexico
    CityPuerto Vallarta
    Period18/12/03 → 23/12/03

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