The Use of Focus Groups in Questionnaire Design for Facilitating Marketing

Mark Davies, M Prince

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Publication statusPublished - Dec 2003
    EventGlobal Trends, Academy of Business Administration - Puerto Vallarta, Mexico
    Duration: 18 Dec 200323 Dec 2003

    Conference

    ConferenceGlobal Trends, Academy of Business Administration
    CountryMexico
    CityPuerto Vallarta
    Period18/12/0323/12/03

    Cite this

    Davies, M., & Prince, M. (2003). The Use of Focus Groups in Questionnaire Design for Facilitating Marketing. Paper presented at Global Trends, Academy of Business Administration, Puerto Vallarta, Mexico.