The Transformative Power of Artificial Intelligence for Managing Customer Relationships

Paul Hopkinson*, Aishwarya Singhal, Rodrigo Perez Vega, Kathryn Waite

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Original languageEnglish
Title of host publicationProceedings of the Annual Conference of the Academy of Marketing Science, Monterey, CA, USA
Publication statusPublished - 27 May 2022
Event2022 Academy of Marketing Science Annual Conference - Monterey, United States
Duration: 25 May 202227 May 2022


Conference2022 Academy of Marketing Science Annual Conference
Country/TerritoryUnited States

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