The Temptation to Text When Driving - Many Young Drivers Just Can't Resist

Research output: Contribution to journalArticle

Abstract

When questioned, people clearly understand that texting while driving is a dangerous behaviour. However, evidence convincingly shows that a meaningful proportion continue to both read and write texts. Why is this? We prospectively recognise the risks associated with the task; yet in context, many of us are unable to restrain our behaviour for the greater good. This paper reports a simulator study investigating young drivers’ engagement with texting. It considers, i) willingness to text, and ii) the nature of the temptation (modest financial reward or penalty).
The study had a mixed design with all Participants experiencing a ‘temptation to text’ condition (and a control). During the ‘temptation to text’ condition, half the sample were offered either the financial reward to incentivise responses, while the others had an equivalent penalty. Ultimately, all participants received full compensation. Driver performance and mental workload measures were collected as proxy indicators for behavioural impacts.
Results are consistent with previous published studies and showed significantly increased workload. Similarly, vehicle performance was also found to be significantly worse when texting and driving. However, the primary goal of this study was to explore the willingness of young drivers to read and respond to mobile phone ‘texts’ when tempted to do so. Engagement with texting was found to be significantly higher than hypothesised with 60% of participants responding to text messages. Adoption of short headways was found to be predictive of an inclination to text. Socio-technical implications are considered with respect to the potential to reduce texting while driving.
Original languageEnglish
Pages (from-to)79-88
Number of pages10
JournalTransportation Research Part F: Traffic Psychology and Behaviour
Volume65
Early online date30 Jul 2019
DOIs
Publication statusPublished - Aug 2019

Fingerprint

Text Messaging
Vehicle performance
Mobile phones
Simulators
driver
Workload
Reward
workload
reward
penalty
Dangerous Behavior
Cell Phones
Proxy
Compensation and Redress
performance

Keywords

  • Distraction
  • Driver
  • Messaging
  • SMS
  • Workload

ASJC Scopus subject areas

  • Civil and Structural Engineering
  • Automotive Engineering
  • Transportation
  • Applied Psychology

Cite this

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abstract = "When questioned, people clearly understand that texting while driving is a dangerous behaviour. However, evidence convincingly shows that a meaningful proportion continue to both read and write texts. Why is this? We prospectively recognise the risks associated with the task; yet in context, many of us are unable to restrain our behaviour for the greater good. This paper reports a simulator study investigating young drivers’ engagement with texting. It considers, i) willingness to text, and ii) the nature of the temptation (modest financial reward or penalty).The study had a mixed design with all Participants experiencing a ‘temptation to text’ condition (and a control). During the ‘temptation to text’ condition, half the sample were offered either the financial reward to incentivise responses, while the others had an equivalent penalty. Ultimately, all participants received full compensation. Driver performance and mental workload measures were collected as proxy indicators for behavioural impacts.Results are consistent with previous published studies and showed significantly increased workload. Similarly, vehicle performance was also found to be significantly worse when texting and driving. However, the primary goal of this study was to explore the willingness of young drivers to read and respond to mobile phone ‘texts’ when tempted to do so. Engagement with texting was found to be significantly higher than hypothesised with 60{\%} of participants responding to text messages. Adoption of short headways was found to be predictive of an inclination to text. Socio-technical implications are considered with respect to the potential to reduce texting while driving.",
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