The Strategy Process in Complex Settings: Revisiting Schendel and Hofer

Craig Robinson, Iain Henderson

    Research output: Contribution to conferencePaperpeer-review


    This paper develops an analytical model of the strategy process which can be used in complex settings. It has been constructed as part of a wider research project on strategy in the oil and gas industry. A model of the strategy process, as proposed by Schendel and Hofer (1979) is enhanced and expanded using more recent research in the strategic management field. An operational framework for field research on strategy processes in complex settings is then developed from the model and an example of its use in field research on strategy is presented.
    Original languageEnglish
    Publication statusPublished - 20 Jun 2013
    EventStrategic Management Society Special Conference: Strategy in Complex Settings - University of Glasgow, Glasgow, United Kingdom
    Duration: 20 Jun 201322 Jun 2013


    ConferenceStrategic Management Society Special Conference
    Country/TerritoryUnited Kingdom


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