The strategy cycle: Planning, paradox and poetry in the practice of strategists

Donald MacLean, Robert MacIntosh

Research output: Chapter in Book/Report/Conference proceedingChapter


Robert Chia (Chapter 1, this book) lays out a thought-provoking call to continue to develop management and organization research in the ‘European tradition’. We would suggest an urgency marked by the observation that technology and globalization mean that “organizations are morphing furiously into new forms” (Barley, 2016, p. 2), whilst our organizational research struggles to keep up. Chia contrasts the ideal of rigour with the idea of rigor mortis, urging fellow researchers to push for innovative thinking. In so doing, he alerts us to the potential dangers of a somewhat totalizing orthodoxy that only recognizes, funds and publishes work adhering to the protocols of what is generally considered to be methodologically sound scientific enquiry and which might deliver significant impact (MacIntosh et al., 2017).

Original languageEnglish
Title of host publicationManagement Research
Subtitle of host publicationEuropean Perspectives
EditorsSabina Siebert
Number of pages18
ISBN (Electronic)9781351760928
ISBN (Print)9781138721463
Publication statusPublished - 2017

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)


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