TY - JOUR
T1 - The role of perceived effectiveness of policy measures in predicting recycling behaviour in Hong Kong
AU - Wan, Calvin
AU - Shen, Geoffrey Qiping
AU - Yu, Ann
N1 - Funding Information:
The authors thank The Hong Kong Polytechnic University for supporting this research.
PY - 2014/2
Y1 - 2014/2
N2 - Hong Kong is a compact and 'land-hungry' city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.
AB - Hong Kong is a compact and 'land-hungry' city where recycling has become an important measure for treating waste and reducing the demand on the limited landfills. The objectives of this paper are to extend the model of recycling attitude and behaviour to explain the relationship between perceived policy effectiveness and recycling behaviour. Previous studies on recycling attitude and behaviour had widely adopted the theory of planned behaviour (TPB) and the norm activation model (NAM), and drawn policy implications from them. Nevertheless, little research has been conducted to investigate the role of perceived effectiveness of policy measures in predicting recycling behaviour. To address this, a model that integrates the TPB and NAM was proposed in this study, and a street survey was conducted to investigate the case. The results illustrate that recycling intention is influenced by subjective norms, perceived behavioural control, moral norms, and awareness of consequences, as well as a newly proposed construct, namely perceived policy effectiveness. The study proved self-reported recycling behaviour (direct behaviour) and support for policy measures (indirect behaviour) are influenced by recycling intention. All in all the Government should provide more recycling bins, guidelines on recycling activities, and should accent what it has been doing to facilitate and encourage recycling.
KW - Attitude
KW - Hong Kong
KW - Policy
KW - Recycling
KW - Theory of planned behaviour
UR - http://www.scopus.com/inward/record.url?scp=84892582699&partnerID=8YFLogxK
U2 - 10.1016/j.resconrec.2013.12.009
DO - 10.1016/j.resconrec.2013.12.009
M3 - Article
AN - SCOPUS:84892582699
SN - 0921-3449
VL - 83
SP - 141
EP - 151
JO - Resources, Conservation and Recycling
JF - Resources, Conservation and Recycling
ER -
