The role of Emotions on Customers Intention to use AR: A Qualitative Study

Pei Shan Soon; Sonjaya S. Gaur; Jessica Sze Yin Ho

The role of Emotions on Customers Intention to use AR: A Qualitative Study

Pei Shan Soon
, Sonjaya S. Gaur
, Jessica Sze Yin Ho

School of Social Sciences

Research output: Contribution to conference › Abstract › peer-review

Original language	English
Publication status	Published - 2020
Event	8th AIM-AMA Sheth Foundation Doctoral Consortium 2020: Innovating Customer Experiences in Digital Age - Greater Noida, India Duration: 3 Jan 2020 → 6 Jan 2020

Conference

Conference	8th AIM-AMA Sheth Foundation Doctoral Consortium 2020
Country/Territory	India
City	Greater Noida
Period	3/01/20 → 6/01/20

Cite this

@conference{78bbabc180da4a36a13044a7e2eeaaca,

title = "The role of Emotions on Customers Intention to use AR: A Qualitative Study",

author = "Soon, \{Pei Shan\} and Gaur, \{Sonjaya S.\} and Ho, \{Jessica Sze Yin\}",

year = "2020",

language = "English",

note = "8th AIM-AMA Sheth Foundation Doctoral Consortium 2020 : Innovating Customer Experiences in Digital Age ; Conference date: 03-01-2020 Through 06-01-2020",

}