The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors

Calvin Wan*, Daisy Lee, Peggy Ng

*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

14 Citations (Scopus)
140 Downloads (Pure)

Fingerprint

Dive into the research topics of 'The role of anthropomorphism and racial homophily of virtual influencers in encouraging low‐ versus high‐cost pro‐environmental behaviors'. Together they form a unique fingerprint.

INIS

Psychology

Social Sciences

Computer Science