The ‘Race to the Bottom’: Moving Closer to Home?

Elaine L. Ritch; Julie McColl

doi:10.1108/978-1-83909-554-220211014

The ‘Race to the Bottom’: Moving Closer to Home?

Elaine L. Ritch
, Julie McColl

Research output: Chapter in Book/Report/Conference proceeding › Chapter

2 Citations (Scopus)

Abstract

By the end of this chapter, you should be able to demonstrate an understanding of: • The impact of increasing competition occurring within the UK retail environment. • Consumers efforts to reduce the disparity between beliefs and behaviours, as conceptualised within cognitive dissonance theory. • The alignment with marketing, the wider economy and the retail sector as a means to identify ways to shape value creation.

Original language	English
Title of host publication	New Perspectives on Critical Marketing and Consumer Society
Publisher	Emerald Publishing Limited
Pages	171-182
Number of pages	12
ISBN (Electronic)	9781839095542
ISBN (Print)	9781839095573
DOIs	https://doi.org/10.1108/978-1-83909-554-220211014
Publication status	Published - 1 Mar 2021

Keywords

attitude-behaviour gap
Cognitive dissonance theory
gig economy
retail brand value
retail high street
worker exploitation

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-83909-554-220211014

Cite this

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abstract = "By the end of this chapter, you should be able to demonstrate an understanding of: • The impact of increasing competition occurring within the UK retail environment. • Consumers efforts to reduce the disparity between beliefs and behaviours, as conceptualised within cognitive dissonance theory. • The alignment with marketing, the wider economy and the retail sector as a means to identify ways to shape value creation.",

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KW - retail brand value

KW - retail high street

KW - worker exploitation

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The ‘Race to the Bottom’: Moving Closer to Home?

Abstract

Keywords

ASJC Scopus subject areas

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