Abstract
By the end of this chapter, you should be able to demonstrate an understanding of: • The impact of increasing competition occurring within the UK retail environment. • Consumers efforts to reduce the disparity between beliefs and behaviours, as conceptualised within cognitive dissonance theory. • The alignment with marketing, the wider economy and the retail sector as a means to identify ways to shape value creation.
Original language | English |
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Title of host publication | New Perspectives on Critical Marketing and Consumer Society |
Publisher | Emerald Publishing Limited |
Pages | 171-182 |
Number of pages | 12 |
ISBN (Electronic) | 9781839095542 |
ISBN (Print) | 9781839095573 |
DOIs | |
Publication status | Published - 1 Mar 2021 |
Keywords
- attitude-behaviour gap
- Cognitive dissonance theory
- gig economy
- retail brand value
- retail high street
- worker exploitation
ASJC Scopus subject areas
- Economics, Econometrics and Finance(all)
- General Business,Management and Accounting