The ‘Race to the Bottom’: Moving Closer to Home?

Elaine L. Ritch, Julie McColl

    Research output: Chapter in Book/Report/Conference proceedingChapter

    2 Citations (Scopus)

    Abstract

    By the end of this chapter, you should be able to demonstrate an understanding of: • The impact of increasing competition occurring within the UK retail environment. • Consumers efforts to reduce the disparity between beliefs and behaviours, as conceptualised within cognitive dissonance theory. • The alignment with marketing, the wider economy and the retail sector as a means to identify ways to shape value creation.

    Original languageEnglish
    Title of host publicationNew Perspectives on Critical Marketing and Consumer Society
    PublisherEmerald Publishing Limited
    Pages171-182
    Number of pages12
    ISBN (Electronic)9781839095542
    ISBN (Print)9781839095573
    DOIs
    Publication statusPublished - 1 Mar 2021

    Keywords

    • attitude-behaviour gap
    • Cognitive dissonance theory
    • gig economy
    • retail brand value
    • retail high street
    • worker exploitation

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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