The projection of corporate image in the 'company profile' text published on the Internet: the case of UK biotech companies

Research output: Contribution to conference › Paper

Original language	English
Pages	164-180
Number of pages	17
Publication status	Published - Apr 2003
Event	Proceedings of the 8th International Conference on corporate and marketing Communications - London Metropolitan University Duration: 7 Apr 2003 → 8 Apr 2003

Conference	Proceedings of the 8th International Conference on corporate and marketing Communications
Period	7/04/03 → 8/04/03
Other	edited by Roger Bennett

Cite this

@conference{239be4d0be644aa0990584e1c08eb38e,

title = "The projection of corporate image in the 'company profile' text published on the Internet: the case of UK biotech companies",

author = "Yvonne McLaren-Hankin",

year = "2003",

month = apr,

language = "English",

pages = "164--180",

note = "Proceedings of the 8th International Conference on corporate and marketing Communications ; Conference date: 07-04-2003 Through 08-04-2003",

}