The projection of corporate image in the 'company profile' text published on the Internet: the case of UK biotech companies

Yvonne McLaren-Hankin

    Research output: Contribution to conferencePaper

    Original languageEnglish
    Pages164-180
    Number of pages17
    Publication statusPublished - Apr 2003
    EventProceedings of the 8th International Conference on corporate and marketing Communications - London Metropolitan University
    Duration: 7 Apr 20038 Apr 2003

    Conference

    ConferenceProceedings of the 8th International Conference on corporate and marketing Communications
    Period7/04/038/04/03
    Otheredited by Roger Bennett

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