The product as a point of value

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Principles of Marketing: A value-based approach
Editors	Ayantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
Publisher	Palgrave Macmillan Ltd.
Chapter	6
Pages	165-200
ISBN (Print)	978-0230392700
Publication status	Published - 2013

Cite this

@inbook{f08c45f1c93c4ebcbc7f1d0ecd16bc5b,

title = "The product as a point of value",

author = "Maktoba Omar and Collins Osei and \{Williams Jr\}, Robert and Helena Williams",

year = "2013",

language = "English",

isbn = "978-0230392700",

pages = "165--200",

editor = "Ayantunji Gbadamosi and Ian Bathgate and Sonny Nwankwo",

booktitle = "Principles of Marketing: A value-based approach",

publisher = "Palgrave Macmillan Ltd.",

address = "United Kingdom",

}