The product as a point of value

Maktoba Omar, Collins Osei, Robert Williams Jr, Helena Williams

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationPrinciples of Marketing: A value-based approach
EditorsAyantunji Gbadamosi, Ian Bathgate, Sonny Nwankwo
PublisherPalgrave Macmillan Ltd.
ISBN (Print)978-0230392700
Publication statusPublished - 2013

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