The Postcolonial Consumer Paradox: A Critical Evaluation of Cultural Meaning Transfer Theory in Sub-Saharan Africa
- Felix Avajah*
- , Johnson Okeniyi
- , Sunday Eneojo Samuel
- , Olamide Olusegun
- , Temitope Sarah Bodunrin
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Conference contribution