| Original language | English |
|---|---|
| Title of host publication | Proceedings of the Marketing Education Group’s Annual Conference, University of Loughborough, 1993 |
| Place of Publication | United Kingdom |
| Publisher | Academy of Marketing |
| Pages | 734-744 |
| Number of pages | 10 |
| Volume | 2 |
| Publication status | Published - 4 Jul 1993 |
| Event | Marketing Education Group’s Annual Conference 1993: Emerging Issues in Marketing - Loughborough University Business School, Loughborough, United Kingdom Duration: 4 Jul 1993 → 4 Jul 1993 https://academyofmarketing.org/conference-history/ |
Conference
| Conference | Marketing Education Group’s Annual Conference 1993 |
|---|---|
| Country/Territory | United Kingdom |
| City | Loughborough |
| Period | 4/07/93 → 4/07/93 |
| Internet address |