The Pet Loo: How an innovative pet product from Australia took on the world

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Original languageEnglish
Title of host publicationThe New Global Marketing
Subtitle of host publicationLocal Adaptation for Sustainability and Profit
EditorsJ. K. Johansson, M. T. Furick
Place of PublicationSan Diego, USA
PublisherCognella
Pages80-84
Number of pages5
ISBN (Print)9781516504671
Publication statusPublished - 2016

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