The paradox of competition in the world of volatility: An analysis of the drivers in the middle market of international fashion retailing

Nobukazu J. Azuma

    Research output: Contribution to journalArticle

    6 Citations (Scopus)

    Abstract

    This paper analyses the mechanism in which fashion is produced, marketed, and consumed from the viewpoints of the consumption and supply-side, in the midst of an increasingly complex meaning of fashion and dress in modernity. The focus of the study is a theoretical account of the paradoxical consequences of market orientation and supply chain management in the middle market of international fashion retailing in the light of the idiosyncrasy of the restraints that are innately embedded in the fashion industry. The result gleaned from this study has an implication for an alternative approach of market orientation in international fashion retailing especially in the industrial economies. © 2004 by The Haworth Press, Inc. All rights reserved.

    Original languageEnglish
    Pages (from-to)45-72
    Number of pages28
    JournalJournal of Global Marketing
    Volume18
    Issue number1-2
    DOIs
    Publication statusPublished - 2004

    Keywords

    • Fashion
    • International retailing
    • Modernity
    • Supply chain management

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