The paradox of competition in the world of volatility

An analysis of the drivers in the middle market of international fashion retailing

Nobukazu J. Azuma

    Research output: Contribution to journalArticle

    Abstract

    This paper analyses the mechanism in which fashion is produced, marketed, and consumed from the viewpoints of the consumption and supply-side, in the midst of an increasingly complex meaning of fashion and dress in modernity. The focus of the study is a theoretical account of the paradoxical consequences of market orientation and supply chain management in the middle market of international fashion retailing in the light of the idiosyncrasy of the restraints that are innately embedded in the fashion industry. The result gleaned from this study has an implication for an alternative approach of market orientation in international fashion retailing especially in the industrial economies. © 2004 by The Haworth Press, Inc. All rights reserved.

    Original languageEnglish
    Pages (from-to)45-72
    Number of pages28
    JournalJournal of Global Marketing
    Volume18
    Issue number1-2
    DOIs
    Publication statusPublished - 2004

    Fingerprint

    Retailing
    Paradox
    Market orientation
    And supply chain management
    Supply side
    Fashion industry
    Modernity

    Keywords

    • Fashion
    • International retailing
    • Modernity
    • Supply chain management

    Cite this

    @article{60933c63e16a48fd8a1b31e4c42e70d6,
    title = "The paradox of competition in the world of volatility: An analysis of the drivers in the middle market of international fashion retailing",
    abstract = "This paper analyses the mechanism in which fashion is produced, marketed, and consumed from the viewpoints of the consumption and supply-side, in the midst of an increasingly complex meaning of fashion and dress in modernity. The focus of the study is a theoretical account of the paradoxical consequences of market orientation and supply chain management in the middle market of international fashion retailing in the light of the idiosyncrasy of the restraints that are innately embedded in the fashion industry. The result gleaned from this study has an implication for an alternative approach of market orientation in international fashion retailing especially in the industrial economies. {\circledC} 2004 by The Haworth Press, Inc. All rights reserved.",
    keywords = "Fashion, International retailing, Modernity, Supply chain management",
    author = "Azuma, {Nobukazu J.}",
    year = "2004",
    doi = "10.1300/J042v18n01_04",
    language = "English",
    volume = "18",
    pages = "45--72",
    journal = "Journal of Global Marketing",
    issn = "0891-1762",
    publisher = "Routledge",
    number = "1-2",

    }

    The paradox of competition in the world of volatility : An analysis of the drivers in the middle market of international fashion retailing. / Azuma, Nobukazu J.

    In: Journal of Global Marketing, Vol. 18, No. 1-2, 2004, p. 45-72.

    Research output: Contribution to journalArticle

    TY - JOUR

    T1 - The paradox of competition in the world of volatility

    T2 - An analysis of the drivers in the middle market of international fashion retailing

    AU - Azuma, Nobukazu J.

    PY - 2004

    Y1 - 2004

    N2 - This paper analyses the mechanism in which fashion is produced, marketed, and consumed from the viewpoints of the consumption and supply-side, in the midst of an increasingly complex meaning of fashion and dress in modernity. The focus of the study is a theoretical account of the paradoxical consequences of market orientation and supply chain management in the middle market of international fashion retailing in the light of the idiosyncrasy of the restraints that are innately embedded in the fashion industry. The result gleaned from this study has an implication for an alternative approach of market orientation in international fashion retailing especially in the industrial economies. © 2004 by The Haworth Press, Inc. All rights reserved.

    AB - This paper analyses the mechanism in which fashion is produced, marketed, and consumed from the viewpoints of the consumption and supply-side, in the midst of an increasingly complex meaning of fashion and dress in modernity. The focus of the study is a theoretical account of the paradoxical consequences of market orientation and supply chain management in the middle market of international fashion retailing in the light of the idiosyncrasy of the restraints that are innately embedded in the fashion industry. The result gleaned from this study has an implication for an alternative approach of market orientation in international fashion retailing especially in the industrial economies. © 2004 by The Haworth Press, Inc. All rights reserved.

    KW - Fashion

    KW - International retailing

    KW - Modernity

    KW - Supply chain management

    UR - http://www.scopus.com/inward/record.url?scp=24344467320&partnerID=8YFLogxK

    U2 - 10.1300/J042v18n01_04

    DO - 10.1300/J042v18n01_04

    M3 - Article

    VL - 18

    SP - 45

    EP - 72

    JO - Journal of Global Marketing

    JF - Journal of Global Marketing

    SN - 0891-1762

    IS - 1-2

    ER -