The outlook of luxury fashion retailers' multiple channel distribution strategies

Huifeng Bai*, Julie McColl

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationPioneering New Perspectives in the Fashion Industry
    Subtitle of host publicationDisruption, Diversity and Sustainable Innovation
    PublisherEmerald Publishing Limited
    Pages255-263
    Number of pages9
    ISBN (Electronic)9781803823454
    ISBN (Print)9781803823485
    DOIs
    Publication statusPublished - 18 May 2023

    Keywords

    • Distribution
    • Luxury fashion market
    • Multichannel
    • Multiple channel retailing
    • Omni-channel retailing
    • Retailer internationalisation

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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