The outlook of luxury fashion retailers' multiple channel distribution strategies

Huifeng Bai; Julie McColl

doi:10.1108/978-1-80382-345-420231021

The outlook of luxury fashion retailers' multiple channel distribution strategies

Huifeng Bai^*, Julie McColl

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter

1 Citation (Scopus)

Original language	English
Title of host publication	Pioneering New Perspectives in the Fashion Industry
Subtitle of host publication	Disruption, Diversity and Sustainable Innovation
Publisher	Emerald Publishing Limited
Pages	255-263
Number of pages	9
ISBN (Electronic)	9781803823454
ISBN (Print)	9781803823485
DOIs	https://doi.org/10.1108/978-1-80382-345-420231021
Publication status	Published - 18 May 2023

Keywords

Distribution
Luxury fashion market
Multichannel
Multiple channel retailing
Omni-channel retailing
Retailer internationalisation

ASJC Scopus subject areas

Economics, Econometrics and Finance(all)
General Business,Management and Accounting

Access to Document

10.1108/978-1-80382-345-420231021

Cite this

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title = "The outlook of luxury fashion retailers' multiple channel distribution strategies",

keywords = "Distribution, Luxury fashion market, Multichannel, Multiple channel retailing, Omni-channel retailing, Retailer internationalisation",

author = "Huifeng Bai and Julie McColl",

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AU - McColl, Julie

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KW - Luxury fashion market

KW - Multichannel

KW - Multiple channel retailing

KW - Omni-channel retailing

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BT - Pioneering New Perspectives in the Fashion Industry

PB - Emerald Publishing Limited

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The outlook of luxury fashion retailers' multiple channel distribution strategies

Keywords

ASJC Scopus subject areas

Access to Document

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