The outlook of luxury fashion retailers' multiple channel distribution strategies

Huifeng Bai*, Julie McColl

*Corresponding author for this work

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationPioneering New Perspectives in the Fashion Industry
    Subtitle of host publicationDisruption, Diversity and Sustainable Innovation
    PublisherEmerald Publishing Limited
    Number of pages9
    ISBN (Electronic)9781803823454
    ISBN (Print)9781803823485
    Publication statusPublished - 18 May 2023


    • Distribution
    • Luxury fashion market
    • Multichannel
    • Multiple channel retailing
    • Omni-channel retailing
    • Retailer internationalisation

    ASJC Scopus subject areas

    • Economics, Econometrics and Finance(all)
    • Business, Management and Accounting(all)

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