The Online Communication Model of UK Biotech Firms: Matching Communication Functions with Target Audiences' Needs

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Discourse and Enterprise : Communication, Business, Management and other Professional Fields
Editors	Fernando Ramallo, Anxo M Lorenzo, Xoan Paulo Rodriguez-Yanez
Publisher	Lincom
Pages	3-14
Number of pages	12
ISBN (Print)	3895868787, 9783895868788
Publication status	Published - 2006

Cite this

@inbook{a6bcccc37ed54c0cad3892635d1ebf01,

title = "The Online Communication Model of UK Biotech Firms: Matching Communication Functions with Target Audiences' Needs",

author = "Calin Gurau and Yvonne McLaren",

year = "2006",

language = "English",

isbn = "3895868787",

pages = "3--14",

editor = "Ramallo, \{Fernando \} and Lorenzo, \{Anxo M\} and Rodriguez-Yanez, \{Xoan Paulo \}",

booktitle = "Discourse and Enterprise : Communication, Business, Management and other Professional Fields",

publisher = "Lincom",

}

The Online Communication Model of UK Biotech Firms: Matching Communication Functions with Target Audiences' Needs. / Gurau, Calin; McLaren, Yvonne.
Discourse and Enterprise : Communication, Business, Management and other Professional Fields. ed. / Fernando Ramallo; Anxo M Lorenzo; Xoan Paulo Rodriguez-Yanez. Lincom, 2006. p. 3-14.

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

TY - CHAP

T1 - The Online Communication Model of UK Biotech Firms: Matching Communication Functions with Target Audiences' Needs

AU - Gurau, Calin

AU - McLaren, Yvonne

PY - 2006

Y1 - 2006

M3 - Chapter (peer-reviewed)

SN - 3895868787

SN - 9783895868788

SP - 3

EP - 14

BT - Discourse and Enterprise : Communication, Business, Management and other Professional Fields

A2 - Ramallo, Fernando

A2 - Lorenzo, Anxo M

A2 - Rodriguez-Yanez, Xoan Paulo

PB - Lincom

ER -