The nature and measurement of engagement: the case of museums

Babak Taheri

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Proceedings of the Academy of Marketing Conference 2012
Publication status	Published - 2012
Event	45th Academy of Marketing Conference 2012: Marketing: catching the technology wave - Southampton, United Kingdom Duration: 2 Jul 2012 → 5 Jul 2012

Conference	45th Academy of Marketing Conference 2012
Country/Territory	United Kingdom
City	Southampton
Period	2/07/12 → 5/07/12

Access to Document

@inproceedings{3215c5b9f3e24fa2b683149028cc5fa1,

title = "The nature and measurement of engagement: the case of museums",

author = "Babak Taheri",

year = "2012",

language = "English",

isbn = "9780854329472",

booktitle = "Proceedings of the Academy of Marketing Conference 2012",

note = "45th Academy of Marketing Conference 2012 : Marketing: catching the technology wave ; Conference date: 02-07-2012 Through 05-07-2012",

}