The nature and measurement of engagement: the case of museums

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationProceedings of the Academy of Marketing Conference 2012
    Publication statusPublished - 2012
    EventAcademy of Marketing Conference 2012 - Southampton, United Kingdom
    Duration: 2 Jul 20125 Jul 2012

    Conference

    ConferenceAcademy of Marketing Conference 2012
    CountryUnited Kingdom
    CitySouthampton
    Period2/07/125/07/12

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