The method in their madness: The juggling of texts, discourses and genres in the language of advertising

Basil Hatim

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationin Amparo Hurtado Albir (ed) "La Ensenanza De La Traduction", Castellon: Universitat Jaume Press
    Pages109-126
    Number of pages18
    Publication statusPublished - 1997

    Cite this

    Hatim, B. (1997). The method in their madness: The juggling of texts, discourses and genres in the language of advertising. In in Amparo Hurtado Albir (ed) "La Ensenanza De La Traduction", Castellon: Universitat Jaume Press (pp. 109-126)