The marketing environment

Research output: Chapter in Book/Report/Conference proceeding › Chapter (peer-reviewed) › peer-review

Original language	English
Title of host publication	Fundamentals of Marketing
Editors	Geraldine McKay, Paul J. Hopkinson, Lai Hong Ng
Publisher	Goodfellow Publishers
Chapter	2
Pages	21-41
Number of pages	20
ISBN (Electronic)	978-1-910158-99-9
ISBN (Print)	978-1-910158-98-2, 978-1-910158-97-5
Publication status	Published - Mar 2018

Name	The Global Management Series
Publisher	GoodFellow
ISSN (Print)	2514-7862

Keywords

@inbook{523a974b24c94d2e938c4ba37b322f86,

title = "The marketing environment",

keywords = "marketing, Marketing Environment, Marketing Channels",

author = "Elaine Collinson",

year = "2018",

month = mar,

language = "English",

isbn = "978-1-910158-98-2",

series = "The Global Management Series",

publisher = "Goodfellow Publishers",

pages = "21--41",

editor = "Geraldine McKay and Hopkinson, {Paul J.} and Ng, {Lai Hong}",

booktitle = "Fundamentals of Marketing",

}

TY - CHAP

T1 - The marketing environment

AU - Collinson, Elaine

PY - 2018/3

Y1 - 2018/3

KW - marketing

KW - Marketing Environment

KW - Marketing Channels

M3 - Chapter (peer-reviewed)

SN - 978-1-910158-98-2

SN - 978-1-910158-97-5

T3 - The Global Management Series

SP - 21

EP - 41

BT - Fundamentals of Marketing

A2 - McKay, Geraldine

A2 - Hopkinson, Paul J.

A2 - Ng, Lai Hong

PB - Goodfellow Publishers

ER -