The marketing environment

Research output: Chapter in Book/Report/Conference proceedingChapter (peer-reviewed)

Original languageEnglish
Title of host publicationFundamentals of Marketing
EditorsGeraldine McKay, Paul J. Hopkinson, Lai Hong Ng
PublisherGoodfellow Publishers
Chapter2
Pages21-41
Number of pages20
ISBN (Electronic)978-1-910158-99-9
ISBN (Print)978-1-910158-98-2, 978-1-910158-97-5
Publication statusPublished - Mar 2018

Publication series

NameThe Global Management Series
PublisherGoodFellow
ISSN (Print)2514-7862

Keywords

  • marketing
  • Marketing Environment
  • Marketing Channels

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